Holly Willoughby leaves fans baffled as her jumper changes

She is settling into her role as Declan Donnelly's sidekick on I'm A Celebrity. 

And Holly Willoughby, 37, proved to be the talking point on Tuesday night's episode after fans took to Twitter in their droves to comment on her changing jumper during Anne Hegerty's Bushtucker trial.

During the challenge, the Chase star, 60, boldly faced the gruesome Monstrous Monoliths trial, but fans were left distracted by Holly's blurred out sweater.

Eagle-eyed viewers spotted the presenter's red slogan logo emblazoned on the front of her black top completely disappear during the challenge. 

From the side, Holly's slogan could be seen but, when the cameras focused on the front, fans noticed it had been blurred out.  

One wrote: '@imacelebrity im baffled @hollywills has a different jumper on the trial with Anne then it had a logo on did you film the trial twice #whatsgoingon #baffled'.

Another added; 'Am I the only one that can’t stop seeing @hollywills’s missing slogan on her jumper? They’ve blanked it out for straight-on shots but not for side on weird! #ImACeleb',  with another viewer chiming: '@imacelebrity why does @hollywills black jumper show a pattern from the side and plain black from the front?'.

'Am I going mad or does @hollywills jumper have a logo on one angle and on the front view it’s disappeared #imsoconfused @imacelebrity', typed another fan.

The blurred out jumper was no doubt a decision made by producers to avoid product placement on the show. 

A show source told MailOnline: 'There was a logo on Holly's jumper that wasn't picked up until after filming.

'The trial wouldn't be filmed again, so the decision was made to blur out the logo.

' Unfortunately a few frames were missed which is what the viewers saw in last night's episode.

'Logos on screen are a TV compliance issue.' 

For the trial, Anne Hegerty faced her toughest challenge in the jungle yet as she was selected for the second grisly Bushtucker Trial.  er.'