Jordan Isoa's Blog: Burna Boy Thankful As Kanye West ‘Inadvertently’ Helps Boost His Album

Wednesday 6 June 2018

Burna Boy Thankful As Kanye West ‘Inadvertently’ Helps Boost His Album

Kanye West’s “Ye” album has inadvertently helped in boosting the streaming numbers of a song by dancehall artiste Burna Boy and the Nigerian singer is all thankful.

The US rapper’s album is titled ‘Ye’ while the Nigerian singer has a song of the same name on his album, which was released in January, 2018.

Kanye released his latest album on June 1, but the album became available on music platforms the following day.

While music lovers have been searching for the album all over streaming platforms, they did not only stumble upon the West’s latest album, it seems that searches are also bringing up a totally different result – Burna Boy’s polyrhythmic “Ye” off of his early 2018 album “Outside.”

The Kanye-hungry fans were keen to download anything that had ‘Ye’ attached to it and they did downloaded the song by Buna Boy.

I was looking for Kanye’s new Album so I searched “ye” in Apple Music and happened across song called “Ye” by this artist named @burnaboy …. listened to the album for shits. it was FLAAAAAMES HOLY FUCK

— King Petty Khalil (@IHATEHALIL) June 1, 2018

It’s amazing how Burna Boy is now getting crazy International recognition ‘cause people have been searching for Kanye’s Ye, then stumbled on his. And now they love his music.

That’s what happens when you make wonderful music that everyone can appreciate.

— Iseunife The First (@Shawnife_) June 4, 2018

This Burna Boy “YE” situation is the best example of do your best and leave the rest to God.

— Bhadmus Hakeem (@Bhadoosky) June 6, 2018

People (mostly Americans) are stumbling on Burna Boy’s song Ye while searching for Kanye West’s album, Ye and many of them have sent out viral tweets about them loving the song. The streams for Ye by Burna Boy has increased by 200% and streams for Burna’s album has also increased

— Africa Facts Zone (@AfricaFactsZone) June 5, 2018

Not only has the listens on the track gone up by 200%, it is now a top number in Nigeria.

Apparently grateful, the dancehall artist took to Twitter himself to thank Kanye for the good ‘confusion’, uploading a video while dancing to Yeezy’s “Yikes.”