The harrowing footage shows the unnamed victim clamber up as supporters warmed up the crowd ahead of a speech by suspended Brazilian president Dilma Rousseff at a political rally in Aracaju in the northern state of Sergipe.
After spending several minutes clinging to the pylon and waving a flag, the man, wearing just a pair of beach shorts, ignored warnings from bystanders to get down and climbed further up the pole.
Footage taken on a mobile phone showed a huge flash and sparks flying as he was electrocuted before falling to the ground.
He was rushed to a nearby hospital but died of his injuries on the way.
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