Speaking at Cannes Lions 2016 festival on Tuesday about The Pursuit Of Impact, the 47-year-old confessed that he became so absorbed by the idea of 'winning' that he suffered a 'slump in [his] career.'
'I had so much success that I started to taste global blood,' he explained. 'And my focus shifted from my artistry to winning and I wanted to win and be the biggest movie star in the world.'
'What happened is that there was a lag and a slump in my career where I found myself promoting something because I wanted to win versus promoting something because I believed it was helpful.'
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Then, in the late Nineties, there was Wild Wild West - a film that he talks about with less fondness.
'I consider myself a marketer,' said Will. 'My career has been strictly being able to sell my products globally, and it's now in the hand of fans. I have to be in tune with their needs and not trick them into going to see Wild Wild West.'
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